{"id":4853,"date":"2016-06-01T22:58:16","date_gmt":"2016-06-02T02:58:16","guid":{"rendered":"http:\/\/andreamaicreative.com\/?p=4853"},"modified":"2016-06-01T22:58:16","modified_gmt":"2016-06-02T02:58:16","slug":"one-thing-you-need-before-you-approach-the-press","status":"publish","type":"post","link":"https:\/\/www.andreamaicreative.com\/archive\/one-thing-you-need-before-you-approach-the-press\/","title":{"rendered":"ONE THING YOU NEED BEFORE YOU APPROACH THE PRESS"},"content":{"rendered":"

No matter what kind of business you own, there’s one thing that can really help boost the public perception of your brand. It’s an oldie, but a goodie, and that’s press coverage. While social media platforms have become the norm in marketing practices, there’s nothing like press coverage to boost your credibility. Because in the age of social media, anyone can open a Facebook or Instagram account; being featured in a magazine takes more effort, but it can have its long term effects.<\/p>\n

However, getting the attention of a journalist isn’t an easy task. They are bombarded by emails everyday. On average journalists write one story per day, but they get over a hundred emails daily from PR firms and companies all competing for attention.<\/p>\n

So what’s a new entrepreneur to do? Hire a PR professional? Well, if you have a ton of cash to bankroll this costly approach (a minimum $5000 per month on retainer), maybe. But the truth is, you are the best person to represent your brand because you know all about it.<\/p>\n

Sure, maybe you’re thinking, but I want coverage in Oprah or Forbes. You have to work your way to get there. Media loves media. You can’t expect to get on a major mag without having been covered before. So start small.<\/p>\n

There are courses on the internet about how to do your own PR. But if you are a decent writer, you can write your own articles and get it published too. There are a ton of independent magazines that are hungry for content to fill their digital pages. All you have to do is to find the ones that are a good fit for your story and pitch them an idea. Sounds simple, but there’s one thing you need to know first.<\/p>\n

Regardless of whether you write your own story, get a journalist to write about you, or even if you do hire a PR company. If they say yes to your pitch, you’ll be expected to submit high-resolution photos to match your story. Unless you are dealing with a major magazine with big budgets, they won’t be sending over a photographer to cover your story. So before you pitch a story, make sure you have some magazine-worthy photos to accompany your pitch.<\/p>\n

Running a business, you should budget photography as a cost of doing business. Having an image that conveys the essence of you and your company is priceless. So hire a professional who knows what they are doing. Here are 3 types of images you need to get:<\/p>\n

Regardless of the kind of business you have, you will need a good headshot. You’ll be using this photo many times over, so getting it right is crucial.<\/p>\n

You’ll also want shots to give your story context, to show what kind of business you have. Perhaps a shot of you at your desk. Or in your shop or office. Get some candid shots of you and your company at work.<\/p>\n

And of course, if you sell products, get good, clean product shots. Products should be photographed with a pure white background that is editorial-ready. If you sell a service, get shots of your company performing the service.<\/p>\n

Once you have these images, you’ll be ready to go and get the press you want!<\/p>\n

Want to work with me on creating your VISION?\u00a0What’s your LEGEND? How do you want to SHOW up in the world? An image is the most POWERFUL way to convey your MESSAGE. I want to share your VISION through photographs. Let’s talk about it<\/a>. I’m based in Toronto, but I can travel to where you are.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

No matter what kind of business you own, there’s one thing that can really help boost the public perception of your brand. It’s an oldie, but a goodie, and that’s press coverage. While social media platforms have become the norm in marketing practices, there’s nothing like press coverage to boost your credibility. Because in the […]<\/p>\n","protected":false},"author":1,"featured_media":3467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[16],"tags":[],"class_list":["post-4853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6377,"url":"https:\/\/www.andreamaicreative.com\/archive\/getting-some-things-off-my-chest\/","url_meta":{"origin":4853,"position":0},"title":"GETTING SOME THINGS OFF MY CHEST","author":"Andrea Mai","date":"October 6, 2017","format":false,"excerpt":"I certainly never wanted to go public about who I am, knowing the consequences that come with the territory. But it became necessary to educate people about a taboo subject, to tell the truth about what genuine twin souls are. Everything I do and write about is who I am.\u2026","rel":"","context":"In "Prince"","block_context":{"text":"Prince","link":"https:\/\/www.andreamaicreative.com\/archive\/category\/prince\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6192,"url":"https:\/\/www.andreamaicreative.com\/archive\/prince-talked-about-chemtrails-photos-of-the-chemtrail-clouds\/","url_meta":{"origin":4853,"position":1},"title":"PRINCE TALKED ABOUT CHEMTRAILS – PHOTOS OF THE CHEMTRAIL CLOUDS","author":"Andrea Mai","date":"August 1, 2017","format":false,"excerpt":"A couple years ago, I starting noticing the strange cloud formations that were covering our skies. First the lines in the sky, then these strange formations that looked like cotton balls. If you observe carefully, you will notice a sort of line pattern in the photos below. These clouds are\u2026","rel":"","context":"In "Art Life"","block_context":{"text":"Art Life","link":"https:\/\/www.andreamaicreative.com\/archive\/category\/art\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/08\/AndreaMai_chemtrails-6784.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/08\/AndreaMai_chemtrails-6784.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/08\/AndreaMai_chemtrails-6784.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/08\/AndreaMai_chemtrails-6784.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/08\/AndreaMai_chemtrails-6784.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":6554,"url":"https:\/\/www.andreamaicreative.com\/archive\/prince-puts-on-a-show-at-my-house-evp-and-itc\/","url_meta":{"origin":4853,"position":2},"title":"PRINCE PUTS ON A SHOW AT MY HOUSE – EVP AND ITC","author":"Andrea Mai","date":"March 12, 2018","format":false,"excerpt":"The EVP experimentations have been progressing. I have fallen behind on blog posting. The\u00a0recordings have been piling up. It takes a lot of time to review and transcribe them. Be sure to follow me on my Facebook, as I post there daily about my interactions with Prince, and sometimes things\u2026","rel":"","context":"In "EVP \/ ITC"","block_context":{"text":"EVP \/ ITC","link":"https:\/\/www.andreamaicreative.com\/archive\/category\/evp-itc\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5925,"url":"https:\/\/www.andreamaicreative.com\/archive\/how-to-discern-the-good-and-the-bad-from-the-spirit-world-twin-flames-and-possession\/","url_meta":{"origin":4853,"position":3},"title":"HOW TO DISCERN THE GOOD AND THE BAD FROM THE SPIRIT WORLD – TWIN FLAMES AND POSSESSION?","author":"Andrea Mai","date":"May 8, 2017","format":false,"excerpt":"When I was a child,\u00a0my parents would take me to Disney World in Florida for holidays. The funny thing is, one of my favourite rides was the Haunted House. I remember the funny elevator where the paintings would shape shift\u00a0and the room where a holographic image of a ghost would\u2026","rel":"","context":"In "Psychic Intuition"","block_context":{"text":"Psychic Intuition","link":"https:\/\/www.andreamaicreative.com\/archive\/category\/personal-development\/psychic-intuition\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/05\/AndreaMai_Prince-sky-0966.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/05\/AndreaMai_Prince-sky-0966.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/05\/AndreaMai_Prince-sky-0966.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2017\/05\/AndreaMai_Prince-sky-0966.jpg?resize=700%2C400 2x"},"classes":[]},{"id":5508,"url":"https:\/\/www.andreamaicreative.com\/archive\/where-is-the-real-art-prince-warned-us-of-this-over-a-decade-ago\/","url_meta":{"origin":4853,"position":4},"title":"WHERE IS THE REAL ART? 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It used to meaning\u2026","rel":"","context":"In "Art Life"","block_context":{"text":"Art Life","link":"https:\/\/www.andreamaicreative.com\/archive\/category\/art\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6739,"url":"https:\/\/www.andreamaicreative.com\/archive\/paisley-park-what-the-press-didnt-show-you\/","url_meta":{"origin":4853,"position":5},"title":"A SIDE OF PRINCE YOU NEVER SAW – PAISLEY PARK PHOTOS – WHAT THE PRESS DIDN’T SHOW YOU","author":"Andrea Mai","date":"May 23, 2018","format":false,"excerpt":"The press went crazy last month when photos from the investigation at Paisley Park were released. They were quick to show photos from his infamous vault, photos of his pills, and even photos of his dead body. The media is interested in eyeballs on screens and so they take every\u2026","rel":"","context":"In "Grief \/ Loss"","block_context":{"text":"Grief \/ Loss","link":"https:\/\/www.andreamaicreative.com\/archive\/category\/grief-loss\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2018\/05\/Prince_PaisleyPark-0079-1024x678.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2018\/05\/Prince_PaisleyPark-0079-1024x678.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2018\/05\/Prince_PaisleyPark-0079-1024x678.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/andreamaicreative.com\/wp-content\/uploads\/2018\/05\/Prince_PaisleyPark-0079-1024x678.jpg?resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/posts\/4853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/comments?post=4853"}],"version-history":[{"count":0,"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/posts\/4853\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/media?parent=4853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/categories?post=4853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andreamaicreative.com\/archive\/wp-json\/wp\/v2\/tags?post=4853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}